Austin, TX · Trusted by Shopify, Amazon, and multi-channel store owners across the U.S. — channel reconciliation, inventory & COGS, and sales tax nexus done right

Ready for a Bookkeeper Finance Partner?

You're not hiring someone to type in transactions. You're hiring a partner who reconciles every channel, gets your inventory and COGS right, and tells you which products and channels actually make money — every month.

Ecommerce bookkeeping services for Shopify, Amazon, and multi-channel online stores

Sell on every channel. Know your real numbers.

Sales-channel reconciliation across Shopify, Amazon, Stripe, and PayPal; sales tax nexus tracking; inventory and COGS accounting; merchant-fee and chargeback handling; and per-channel profit dashboards — bookkeeping built for how online stores actually make money.

Ricky West, Founder of TurnkeyCFO
Ricky West — Founder, TurnkeyCFO

We work with Shopify, Amazon, Etsy, and multi-channel store owners on the bookkeeping that makes or breaks an ecommerce business: reconciling every payout to the penny, getting inventory and COGS on accrual, tracking sales tax nexus state by state, and surfacing true profit by channel and SKU.

Every channelreconciled to the deposit
Inventorytracked as an asset, COGS at sale
Sales taxnexus monitored by state

QuickBooks Online · A2X / channel integrations · Gusto · Ramp — professional liability insured — month-to-month, 30-day notice

Book your 15-minute intro call.

Pick a time right here — no prep required.

Generic bookkeepers get ecommerce wrong.

Online stores break the assumptions most bookkeepers work from. The bank deposit isn't your sales number. Inventory isn't an expense when you buy it. Marketplace fees aren't a footnote — they're often your biggest cost line. And sales tax can be owed in twenty states you've never set foot in. We handle every one of these correctly.

What changes with TurnkeyCFO

What most bookkeepers miss
  • Bank deposit booked as revenue — fees and refunds invisible, sales overstated or understated
  • Inventory expensed on purchase — restock months show fake losses, sell-through months fake profit
  • Amazon and Stripe fees netted into revenue — gross margin unknowable
  • No state-by-state sales tracking — nexus triggered silently, penalties build up
  • One blended P&L — no idea which channel or SKU is carrying the business

Everything your online store needs. Nothing it doesn't.

Every service below is built for how ecommerce businesses actually operate — multiple sales channels, physical inventory, marketplace fees, multi-state sales tax, and razor-thin margins that demand accurate numbers.

Core

Monthly bookkeeping & close

Full monthly close for your online store — accurate categorization of channel sales, processing fees, inventory purchases, COGS, advertising spend, software, and overhead. Monthly close package with P&L, balance sheet, and written commentary ready for your review every month, with inventory and COGS reconciled so the numbers actually mean something.

Channel accuracy

Sales-channel reconciliation

Shopify, Amazon, Stripe, PayPal, Etsy, Walmart — each one pays out gross sales minus its own stack of fees, refunds, reserves, and chargebacks, on its own schedule. We reconcile each channel's gross sales, fees, and net payout, then tie every payout to the matching bank deposit. Your revenue becomes your real revenue, and the gap between "sales" and "what hit the bank" is fully explained.

Compliance

Sales tax nexus tracking

Post-Wayfair, you can owe sales tax in any state where you cross an economic-nexus threshold — typically $100,000 in sales or 200 transactions — and FBA inventory stored in a warehouse can create physical nexus on top of that. We track your sales by state against each state's threshold so you see where you're approaching or have already triggered a registration and filing obligation, and we keep the books filing-ready for you or your sales tax provider.

Balance sheet

Inventory & cost of goods sold

Inventory is an asset until it sells, then it becomes COGS. We record inventory purchases to the asset account, recognize COGS as units sell, and capture landed cost — product plus inbound freight, duties, and prep — so gross margin reflects the true cost of each sale. The result: a P&L that stays steady instead of swinging into fake losses every time you restock.

Cost clarity

Merchant fees & chargeback accounting

Processor and marketplace fees are a cost of every single sale, not a rounding error to bury in net revenue. We record gross sales and then break out Stripe, PayPal, Shopify Payments, Amazon referral and FBA fees, refunds, and chargeback losses as their own lines. You see exactly what payment processing and disputes are costing you — often a number sellers are shocked by once it's finally visible.

Payroll & AP/AR

Payroll, 1099, and AP/AR

We run payroll for W-2 staff, track every contractor — VAs, designers, photographers, ad agencies, 3PL partners — paid $600 or more for 1099-NEC filing, and collect W-9s before work starts. Accounts payable keeps supplier and inventory bills current; accounts receivable tracks any wholesale or net-terms invoices so money owed to you never slips through the cracks.

Visibility

Per-channel & per-SKU profit dashboards

Live dashboards that show revenue, fees, and COGS broken out by sales channel and product line — so you can see net margin per channel and per SKU at a glance. Many sellers learn that a channel doing big top-line numbers barely clears a profit after marketplace fees, or that their hero product carries the thinnest margin. You make inventory, pricing, and ad decisions on real margin, not gut feel.

Tax filings and legal matters — coordinated with your CPA or attorney. TurnkeyCFO does not provide tax or legal advice; we keep your books filing-ready and support the process.

Deep working knowledge of ecommerce accounting.

The day-to-day realities most bookkeepers have never touched. We have.

Payouts are not sales

The number that hits your bank is net, not revenue.

A $9,400 Shopify payout might represent $10,000 in gross sales, minus $290 in processing fees, minus $310 in refunds — bundling several days of orders into one deposit. Booking the $9,400 as revenue understates your sales and hides your fees and refunds entirely. We split every payout into gross sales, fees, refunds, and chargebacks, then reconcile it to the deposit. This is the single most common ecommerce bookkeeping mistake, and the one that quietly distorts every report you rely on.

Amazon settlement complexity

One Amazon deposit can net out a dozen fee types.

An Amazon settlement isn't just sales minus a commission. It nets referral fees, FBA fulfillment fees, monthly storage, long-term storage, advertising, refunds, reimbursements, and reserve holdbacks — across a two-week window. Recorded as a single lump deposit, all of that detail disappears. We map each settlement component to the right account so your Amazon channel shows real gross sales and a complete, honest fee breakdown.

Inventory on the balance sheet

Buying stock isn't an expense — selling it is.

Spend $40,000 restocking in March and a cash-basis P&L shows a $40,000 "loss" that month, then phantom profit in the months you sell from that stock. Neither reflects reality. Inventory belongs on the balance sheet as an asset, moving to COGS only as units sell. We keep inventory and COGS on accrual so each month's profit reflects what you actually earned — essential for spotting margin trends, planning reorders, and not panicking over a normal restock.

Landed cost & true margin

Your product cost is more than the invoice from the supplier.

A unit's real cost includes the product price plus inbound freight, import duties, customs, and prep or labeling. A product that costs $7 from the supplier might land at $9.50 once freight and duties are spread across the shipment. If COGS only captures the $7, your gross margin is overstated on every sale. We allocate landed cost into inventory so margin reflects what each unit truly cost to get sale-ready.

Economic nexus after Wayfair

You can owe sales tax in states you've never visited.

Since the 2018 Wayfair decision, a state can require you to collect and remit sales tax once your sales there cross an economic threshold — commonly $100,000 or 200 transactions a year. Storing FBA inventory in a state can create physical nexus immediately. Sellers routinely trigger nexus in a dozen-plus states without realizing it, accruing back taxes and penalties. We monitor sales by state against thresholds so nexus is a decision you make on time, not a surprise you discover in an audit.

Channel & SKU profitability

High revenue and high profit are not the same thing.

A marketplace channel can post the biggest top-line number and still be your worst earner once referral and fulfillment fees come out. A bestselling SKU can have the thinnest margin in the catalog. When sales, fees, and COGS are tracked by channel and product, those truths become visible — and you can cut a money-losing channel, reprice a thin-margin product, or shift ad spend toward what actually makes money. Without that breakdown, you're guessing.

★★★★★

“For the first time our books match reality — every Shopify and Amazon payout is reconciled, inventory is finally on the balance sheet, and I can see which channel is actually making money instead of just moving the most product.”

Channel payouts reconciled to the deposit, inventory and COGS moved onto accrual, marketplace and processor fees broken out, and sales tax nexus tracked by state. The P&L stopped swinging on restock months and started telling the truth.

Multi-Channel Store Owner Shopify & Amazon FBA — Consumer Products

Onboarding takes days, not months.

Simple, fast, and designed not to take you away from running the store.

01

15-min intro call

We learn your business — which channels you sell on, your inventory and supplier setup, how you handle fulfillment, your current software, and where the numbers feel murky. No sales pitch.

02

Books & access review

We connect to QuickBooks and your channels, review your chart of accounts, assess how sales and fees are currently recorded, check inventory and COGS treatment, and map your sales-by-state picture before going live.

03

Live visibility

Monthly close package, reconciled channel payouts, inventory and COGS on accrual, sales tax nexus monitoring, and per-channel profit dashboards running clean from month one.

Questions online-store owners ask us first

How do you reconcile sales across Shopify, Amazon, Stripe, and PayPal?

Your bank deposit is never your sales number. A Shopify payout is gross sales minus processing fees, refunds, and chargebacks, often spanning several days of orders. An Amazon settlement nets out referral fees, FBA fees, storage, and reserves. We reconcile each channel's gross sales, fees, refunds, and net payout separately, then tie every payout to the bank deposit — so your revenue is your real revenue and your fees are visible, not buried.

Do I need to worry about sales tax nexus in other states?

Almost certainly. After the 2018 Wayfair decision, most states impose economic nexus once you cross a sales or transaction threshold there — commonly $100,000 in sales or 200 transactions. FBA inventory stored in a state can create physical nexus too. We track your sales by state against each state's threshold so you know where you are approaching or have triggered a filing obligation, and we keep the books clean so your sales tax filings or your CPA's work are straightforward.

How do you handle inventory and cost of goods sold?

Inventory is an asset on your balance sheet, not an expense — you only expense it as COGS when it sells. We record inventory purchases to the asset account, recognize COGS as units sell, and account for landed cost (the product plus inbound freight and duties) so your gross margin reflects what each sale truly cost. Without this, your P&L swings wildly: huge losses in months you restock, fake profits in months you sell from existing stock.

Where do merchant fees and chargebacks go in the books?

Processor and marketplace fees — Stripe, PayPal, Shopify Payments, Amazon referral and FBA fees — are a real cost of every sale and should be recorded as an expense, not netted silently into revenue. Chargebacks reverse the sale and add a dispute fee. We record gross sales, then break out fees, refunds, and chargebacks as their own lines so you can see exactly what processing and disputes are costing you.

Should an ecommerce business use cash or accrual accounting?

Any store carrying inventory should be on accrual for inventory and COGS — cash-basis books make a restock month look like a disaster and a sell-through month look like a windfall, which is useless for decisions and can misstate income. We typically run accrual for inventory and COGS so your monthly profit reflects real performance. Coordinate the tax-reporting method with your CPA.

Can you show profit by sales channel and by product?

Yes. We structure the books so revenue, fees, and COGS are tracked by channel — Shopify vs. Amazon vs. wholesale — and build live dashboards so you can see net margin per channel and per product line. Many sellers discover a channel with high revenue is barely profitable after marketplace fees, or that a best-selling SKU has the thinnest margin.

Do you handle payroll and 1099s for online stores?

Yes. We run payroll for W-2 staff and track every contractor — VAs, designers, photographers, agencies — paid $600 or more for 1099-NEC filing, collecting W-9s up front. We also handle AP and AR so supplier bills and any wholesale receivables stay current alongside your daily order flow.

Can we cancel if we're not satisfied?

Month-to-month engagement, 30-day notice. No multi-year contracts. We keep clients because the work is good, not because paperwork traps them. Use the Instant Estimate to see a real price range before we ever talk.

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